【his works are marked by a frank eroticism.】

In the Trump era,his works are marked by a frank eroticism. even a beer commercial can have political consequences, intentional or not, and spark boycotts such as the one facing the makers of Budweiser after their pro-immigrant Super Bowl ad.

Specifically, people are mad at Anheuser-Busch for creating and airing an ad that depicts the path taken by Adolphus Busch, the German-born co-founder of the mega-brewery, upon his immigration to the United States in the early 1850s.

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The ad, which aired during the Super Bowl but debuted on YouTube on Jan. 31, depicts the cold welcome Busch received upon his arrival to the U.S., with one man growling at the young Busch, "You're not welcome here."

Following the introduction of a controversial Muslim ban by President Donald Trump, many viewers and critics of the president projected current day politics onto the ad. It didn't take long after the release of the ad on YouTube in late January for the hashtag #boycottbudweiser picked up steam. It then simmered on Twitter until the ad slot during the Super Bowl on Sunday evening kicked it into overdrive.

As the hashtag started to grow, the company denied the ad had anything to do with Trump's immigration stance and also noted the ad shows Busch entering the country legally. "It's an idea we've been developing along with our creative agency for nearly a year," a spokesperson told the Washington Post on Feb. 1.

Budweiser's vice president of marketing, Ricardo Marques, told Adweekon Jan. 29, it's not intended to be a response to Trump's actions, despite what people on Twitter might believe.

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“There’s really no correlation with anything else that’s happening in the country,” he told the magazine. “We believe this is a universal story that is very relevant today because probably more than any other period in history today the world pulls you in different directions, and it’s never been harder to stick to your guns."

These public comments by Anheuser-Busch did nothing to stop the backlash on Super Bowl Sunday. Following the ad slot, #boycottbudweiser and a misspelled version of the hashtag, #boycottbudwiser, began trending across the U.S.

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On Monday morning, #boycottbudwiser was still hanging out on Twitter's top trending list, which did nothing to help the campaign's legitimacy. The misspelled hashtag made its way to this coveted spot thanks to people continuing to use it genuinely and by the hordes of people mocking it. Some supporters of the hashtag even went as far as accusing Twitter of nefarious shenanigans, claiming the company changed the spelling of the hashtag in the dead of night. Okay, then.

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Even if we ignore the trending typo, it is unclear the objective of the boycott tweets. When we look at previous examples of similar campaigns, Twitter users calling for a boycott of one of the largest beverage companiesin the world is not likely to have a huge effect. For example the 2016 boycott ofa Star Warsmovie, in which angry Twitter users falsely claimed there were anti-Trump lines in the film, did little to hurt the film. While, the proposed boycottof smash hit musical Hamiltonafter the Broadway cast read a post-performance open letterto then-VP-elect Mike Pence had the same impact on the bottom line: zilch.

The boycotters also missed the larger historical context of the Budweiser ad, too. In the 1850s, long before Trump was worried about "bad hombres," Americans were worried about immigrants from China on the West Coast and European immigrants on the East Coast (and the brewing Civil War).

The whole movement even led to the bright-but-brief existence of an entire political party, the Know-Nothing Party, dedicated to an anti-immigrant platform.

Not that it matters: if you can't spell the name of one of the country's most popular beers, you're not going to understand historical context.

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