【Tayuan】

People attending the world's largest meeting of political and Tayuanbusiness leaders may meet some unexpected, lovable creatures this year — and for a good cause.

At the 2017 World Economic Forum in Davos, Switzerland, The Pokémon Company and Niantic, developer of the hit mobile game Pokémon Go, have teamed up with nonprofit agency Project Everyone to create special PokéStops around the event's location. The campaign aims to remind attendees of the world's most pressing issues, and why they should be priorities at the conference.

SEE ALSO: Your passion for 'Pokémon Go' can help fund your favorite charity

Each of the 17 new PokéStops — where players can collect items and catch more Pokémon — represents one of the U.N.'s Sustainable Development Goals, also know as the Global Goals. From ending poverty and hunger to achieving gender equality and taking climate action, these goals act as a blueprint to make a better world by the year 2030.

The Davos Congress Centre, which hosts the World Economic Forum meetings every year, is also acting as a Pokémon GoGym, where the three teams in the game can train and battle.

Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable

"With Pokémon Go, the world is our playground," Tsunekazu Ishihara, president of The Pokémon Company International, said in a statement. "And when the world is your playground, you want it to be as beautiful and safe as possible. That's why we're delighted to play a part in driving the awareness of the Global Goals."

"When the world is your playground, you want it to be as beautiful and safe as possible."

In the lead-up to September 2015, when 193 world leaders officially agreed to the goals, Project Everyone helped rebrand them as the "Global Goals" to make them more accessible and allow everyone to understand their role in reaching them.

The Davos campaign seems to further that mission, pointing toward the impact of younger generations and reminding powerful decision-makers attending the conference of their responsibility to create positive change.

This kind of targeting makes sense; the World Economic Forum aims to forge collaborations across public, private and not-for-profit sectors to "shape the global, regional and industry agendas at the beginning of each year." While Davos is often criticized for its extravagance and for amounting to an overwhelmingly male congregation of global elites, social impact frequently factors into the meetings' conversations. This year, the Global Goals feature prominently in branding and badging throughout the conference.

"It's brilliant to see Pokémon Gojoining the fight to achieve a sustainable world by 2030 and taking the game to Davos," said David Nabarro, special adviser to the U.N. Secretary-General on sustainable development and climate change. "Business and finance are the change agents that will spur innovation, unleash investments and see the SDGs achieved."

Original image has been replaced. Credit: Mashable

Starting in spring 2017, there will be additional in-game content available to players, which will continue to promote the Global Goals.

"We've always wanted both Niantic and Pokémon Goto be a force for good in the world," John Hanke, founder of Niantic, said in a statement.

"We are extremely proud to partner with the Global Goals campaign to help remind people of how critically important the Goals are, while hopefully keeping the world's leaders focused on delivering on them.”

Original image has been replaced. Credit: Mashable

You can find more information on the 17 PokéStops' locations below.

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17 Davos PokéStops

Goal 1 - No Poverty

• Location: Davos Dorf, Train Station

• Address: Davos Dorf, 7260 Davos, Switzerland

Goal 2 - Zero Hunger

• Location: World Food Programme Tent (temporary location for Davos)

• Address: Promenade 139, 7260 Davos, Switzerland

Goal 3 - Good Health and Well-Being

• Location: Schatzalp Hotel, Davos

• Address: Schatzalp, CH-7270 Davos Platz, Switzerland

Goal  4 - Quality Education

• Location: Ameron Hotel (Lobby)

• Address: Scalettastrasse 22, 7270 Davos

Goal 5 - Gender Equality

• Location: The Female Quotient

• Address: Panorama Hotel, Promenade 80, 7260 Davos, Switzerland

Goal 6 - Clean Water and Sanitation

• Location: Steigenberger Grandhotel Belvédère

• Address:  Promenade 89, 7270 Davos Platz, Switzerland

Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable

Goal 7 - Affordable and Clean Energy

• Location: Davos Platz, Train Station

• Address: Davos Platz, Train Station, 7270 Davos, Switzerland

Goal 8 - Decent Work and Economic Growth

• Location: Ice House (temporary structure)

• Address: Promenade 83, 7270 Davos Platz, Switzerland

Goal 9 - Industry, Innovation and Infrastructure

• Location: Cabanna Club

• Address: Promenade 63, 7270 Davos, Switzerland

Goal 10 - Reduced Inequalities

• Location: A day in the life of a refugee

• Address: Hilton Garden Inn, Promenade 103, 7270 Davos, Switzerland

Goal 11 - Sustainable Cities and Communities

• Location: Official Shuttle Hub near Kongresszentrum Registration

• Address: Kongresszentrum, Talstrasse 49a, 7270 Davos Platz, Switzerland

Original image has been replaced. Credit: Mashable

Goal 12 - Responsible Consumption and Production

• Location: Kaffeeklatsch

• Address: Promenade 72, 7270 Davos Platz, Switzerland

Goal 13 - Climate Action

• Location: Access Tunnel (to the Kongresszentrum)

• Address: Kongresszentrum, Talstrasse 49a, 7270 Davos Platz, Switzerland

Goal 14 - Life Below Water

• Location: Bridge on Landwasser stream

• Address: Davos Platz, Brämabüelstrasse 7, 7270 Davos Platz

Goal 15 - Life on Land

• Location: Dorfseeli Park

• Address: Talstrasse, 7260 Davos, Switzerland

Goal16 - Peace Justice and Strong Institutions

• Location: Kongress Hotel

• Address: Promenade 94, 7270 Davos, Switzerland

Goal 17 - Partnerships for the Goals

• Location: Hotel Seehof

• Address: Promenade 159, 7260 Davos Dorf

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Topics Gaming Pokemon Social Good