【Boyfriend in Love With Girlfriend’s Friend’s Butt】

Grindr might be Boyfriend in Love With Girlfriend’s Friend’s Buttyour go-to place for a date, but it will now also hook you up with some hot #content too. The dating app has just launched an LGBTQ online magazine in an effort to establish itself as a "lifestyle brand."

SEE ALSO: Move over Emily Dickinson, Grindr has a poet in residence

The new digital magazine, or content platform for want of a better term, is called Into and it will comprise "a collection of articles, videos, photography, and more that celebrate and represent the modern LGBTQ world." Grindr says Intowill serve as a "barometer" and "a digital window into the LGBTQ world," publishing content on things like fashion and music, to current events and advice for the LGBTQ community. Itaims to be an "all-inclusive" site that's "open to everyone with a message or story that needs to be heard."

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Original image has been replaced. Credit: Mashable

"After hearing from our very engaged 3 million daily active users, it became clear that giving them content, through Into, that has a global perspective, but is also personalized and local will ​help them connect to a whole range of things they need in their day to day life," explains Joel Simkhai, founder and CEO of Grindr.Grindr has been preparing for this launch for several months by establishing a roster of contributors including writers, influencers, activists, photographers and filmmakers including Ren Hang, Michael Bailey Gates and Slava Mogutin. According to a statement, the contributors have been chosen for their work at the "intersection of emerging LGBTQ culture and what in-the-know audiences are talking about" and they will produce a wide range of content.Readers can expect to see interviews with artists and gay couples, city portraits showcasing date spots in cities as well as pop culture commentary and grooming how-to articles. The platform will curate "uplifting" positive stories, real-time advice on where to go in cities around the world, info on the latest trends from people setting them, and first-person accounts of LGBTQ events and issues. "People hook up on Grindr, but it’s about more than that. Intofocuses a lot on travel, since our users like to travel and go out," Simkhai said inan interview with Forbes. "Intowill help you navigate while travelling, as we’ll share travel info relating to nightlife, culture and where to hang out."

Grindr founder and CEO Joel Simkhai. Credit: Alberto E. Rodriguez/Getty Image

It's Grindr's "first major foray into digital publishing" and to say it's an interesting move would be an understatement. Grindr clearly wants to establish itself as more than just a hookup app.

"One thing we hear a lot from the younger generation, is that they don’t like the definition of hookup app," said Grindr's creative director Landis Smithers.

Smithers says that, for a long time, they've let people make their own assumptions about the app, but that people use Grindr in many different ways. "Sometimes it’s just to kill time, or it can be to get club recommendations, or just to meet new people," says Smithers.

---

Featured Video For You

---

‘Her Story’ creators explain what their Emmy nomination means for LGBTQ community

---

• Games
• Social Good
• Tech
• Deals
• Shopping
• Entertainment
• Life
• Digital Culture

• Family Bondsman
• Apple releases macOS Sierra 10.12.2 update
• This very NSFW nativity scene is causing outrage in Spain
• This is why your internet is slow today, India
• The Ovid of Loserdom
• People are using Kanye West lyrics to diss Kanye West in the wake of his Trump Tower visit
• Tinder is launching an Apple TV version of its dating app
• Queen Cersei strikes down Donald Trump with 1 thunderous tweet
• No Really, You Don’t Need a Weatherman
• Mitú launches Snapchat Discover channel

• An Excerpt from Francis Ponge’s “Soap”
• We’re Starting a Book Club. Read Along!
• How Do You Make Art Last Forever?
• Need the Right Description? Let the Mustache Be Your Guide
• Trollope Gets His 65,000 Words Back
• Alice Neel’s Unpublished Illustrations of “The Brothers Karamazov”
• Photos of 19th Century Alaska Rediscovered Under a Porch
• How Gordon Lish Antipicated “The Jinx”
• “Guess You Had to Be There,” Insult of Insults
• Ron Arad’s Haunting, Flattened Cars Remind of J. G. Ballard

• What Philly’s DA Win Looked Like from the DJ Booth
• Microsoft bot lets you create your own horrific celebrity combinations
• Uber expands its motorbike
• Australia's 'words of the year' prove 2016 just needs to end already
• The Vital Possibility of Abdul El-Sayed
• Afternoon of casual golf interrupted by a massive python eating a wallaby
• Apple Watch update delayed after reports of bricked devices
• The Arctic is reeling from its warmest year since at least 1900
• Regarding the Pain of Others
• Rick Perry vowed to scrap the Energy Department. Now he may lead it.

• The best dispatches from our grim new reality
• Martian dust devil swallows another in rare video
• How a pair of leather trousers reduced the government into a bunch of 'Mean Girls'
• One dad was so confused by 'Pokémon Go' he made a short film about it
• It’s a THAAD, THAAD, THAAD World
• Richard Sherman thinks Thursday Night Football is an 'absolute poopfest'
• After long delay Apple's AirPods are finally on sale
• Nikon D500 is a sport shooter's dream come true
• The Destructive Character
• Plume is turbo