Pro gaming fans,Request Movies start your engines. Audi is getting into esports, and more big name brands could follow in 2017.
Professional Counter-Strike: Global Offensive team Astralis has landed a sponsorship with the German automaker, the team announced on their Twitter account this morning.
The deal comes just days before Astralis is set to play in one of the biggest tournaments of the year: the ELEAGUE Major in Atlanta, Georgia. The team unveiled their new team jerseys, freshly embroidered with Audi’s recognizable four-ring logo, at the event’s photoshoot just a few hours after the announcement.
“The upcoming Major is the perfect place to start our partnership,” said Jordi Roig, Chief Commercial Officer at RFRSH Entertainment, which brokered the deal on behalf of Astralis. “We are proud to be working with an absolute top-class global mega-brand and we look forward to see what the future will bring.”
Original image has been replaced. Credit: Mashable Audi dabbled in gaming when it sponsored a ‘24 Hours of Le Forza’ live streamevent in June. But this partnership marks the company’s first big investment in esports, an industry that has seen a surge of mainstream attention in the last year.
“It is a very interesting area with huge and strong demographics,” said Christian Weiglin Thorn, Head of Marketing at Audi. “Looking into the numbers, we saw that there actually is a substantial number of mature people within the esports audience.”
This sponsorship is particularly significant, both for Astralis and for esports in general. Few non-endemic companies have embraced esports in their marketing budgets, and even fewer have directly sponsored teams or players. Most of the mainstream brands associated with gaming and esports stem from the computer, food and beverage and communications industries.
The entrance of a major automaker onto the scene could pave the way for other big name sponsors, which have traditionally been skittish about esports, despite growing engagement from a key demographic.
The increasing maturity of the industry, coupled with a rise in televised coverage, including Turner’s ELEAGUE, could result in more outside brands feeling comfortable enough to follow Audi’s lead.
Topics Esports Gaming
'Thunderbolts*' mid
Jim Carrey won't return as Joe Biden on 'Saturday Night Live'
Watch out, Tesla: Report says Apple could build car by 2024.
Kristen Bell performed songs from 'Frozen' for evacuees at a Hurricane Irma shelter
NYT Connections Sports Edition hints and answers for April 26: Tips to solve Connections #215
Leslie Jones in the front row at New York Fashion Week is the best thing you'll see all week
Internet Archive's Library Explorer channels the joy of book
Here's Rihanna riding a motocross bike around some glittery pink sand dunes
Best vacuum mop combo deal: Save $140 on the Tineco Floor One S5
Obama's 2020 playlist has cool dad energy and Megan Thee Stallion
Boeing's new VR simulator immerses astronauts in space training
Season 3 of Netflix's 'Cobra Kai,' a Karate Kid spinoff, arrives early
George Clooney with an elderly fan sparks hilarious Photoshop battle
7 best films about summer romance that aren't by Nicholas Sparks
Best Garmin deal: Save over $100 on Garmin Forerunner 955
Never, ever ask J.K. Rowling this one 'Harry Potter' question
Twitter's election label now acknowledges Joe Biden as president
Here's Rihanna riding a motocross bike around some glittery pink sand dunes
The 10 Most Anticipated PC Games of 2016
Twitter's election label now acknowledges Joe Biden as president
Britain has its next prime minister to thank for mass surveillance billRyan Reynolds and Paddington are in the middle of a brutal Twitter feudThere’s a ‘Hamilton’ Easter Egg in ‘Marvel’s SpiderInstagram adds personalized emoji shortcutsYouPorn launches a 'sex zodiac' service for horoscope lovers'Destiny 2: Forsaken' first impressions: The first 24 hoursGoogle Home teams up with UK retailer for voice shopping serviceThis $1,500 smart mirror gives you fitness classes in your homeInstagram adds 6 new memeBritish Airways was hacked, and its customers are paying the priceSpaghetti and grilled cheese are a match made in sandwich heavenAnimal shelter asks 'Pokémon Go' players to take their dogs for a walkAirport security bins are gross as hell, according to a new studyThere’s a ‘Hamilton’ Easter Egg in ‘Marvel’s SpiderAcademy postpones adding a 'popular' movie categorySlack was down for a blissful moment in time, but it's back nowHuawei’s recent cheating wont help it win over AmericansAcademy postpones adding a 'popular' movie categoryUber wants to use scooters and bikes to become the 'Amazon of transportation'Michael B. Jordan and Warner Bros. parent company partner for diversity and inclusion initiative Serena Williams checks John McEnroe on Twitter after his belittling comments The best movies of 2017 (so far) Guy remade the upcoming 'Star Wars' trailer using only an 1984 Apple computer Instagram shares magical 'Harry Potter' illustration to mark 20 20 of the best one Mets fan proves you should either hold your baby or catch a foul ball — not both Twitter embraces its combative side in its most honest ad campaign yet Theme park nightmare takes a happy turn after one attendee falls 25 feet How to create viral content: Try, try again How to download the iOS 11 public beta right now TJ Miller gave a candid talk about 'Silicon Valley' exit Harry Potter characters ranked by dateability Woman kicked out of own apartment pool for high leg, one piece swimsuit Here's why airlines have trouble with your hyphenated name Watch your raw memories become mind The fragile Great Barrier Reef is worth $42 billion What is Tony Stark even wearing in those new 'Avengers: Infinity War' set photos? MashReads Podcast: Celebrating 20 years of 'Harry Potter' 17 queer artists you need to follow on Instagram right now Which is the best Haribo candy?
2.1186s , 10132.4453125 kb
Copyright © 2025 Powered by 【Request Movies】,Creation Information Network