Is Fitbit in trouble?Germany Archives
9to5Google spotted that Fitbit.com, the official website for the popular brand of wearable fitness trackers, is not long for this world. At the top of the page is a new message stating that the site's functions will move to the Google Store on Oct. 1.
This came only about six months after Google updated the site's branding to read "Google Fitbit" instead of "Fitbit by Google."
Back in July, Google shut down the popular web interface for looking at Fitbit health metrics, forcing users to use a mobile app that, at least at the time, didn't have as many features as the web interface.
In mid-August, Engadget claimed that Google is demoting the Fitbit brand to focus on minimalist, fitness trackers with long battery life instead of high-end smartwatches that are full of wide-ranging features. A few days later, TechRadar claimed that Google "quietly confirmed" that it will stop producing FitBit Versa and Sense models.
However, in a statement to Ars Technica, Google claimed that TechRadar's reporting was "inaccurate," adding the following:
"We are very committed to Fitbit, and even more importantly to the customers that use and depend on those products and technology. It's also worth noting that many of the health and fitness features we launched in Pixel Watch 3 were because of Fitbit's innovation and ground-breaking fitness advancements. In addition, we just launched Fitbit Ace LTE, and you’ll continue to see new products and innovation from Fitbit."
Based on these reports, it appears that Google is prioritizing the Pixel Watch series while gradually shifting away from the Fitbit "smartwatches," focusing instead on simpler Fitbit fitness trackers. As such, FitBit.com is likely getting shutdown because it'd be redundant; Google can simply sell Fitbit wearables via the Google Store.
Google bought Fitbit for $2.1 billion in 2019 and hasn't manufactured any new Fitbit watches since 2022. If you go to the Fitbit product page in the Google store, the Pixel Watch 3 (which is made to work with the Fitbit Premium subscription service) takes precedence over actual Fitbit models.
This is speculation, but it looks like the move here is to encourage Fitbit users to buy Pixel Watches instead. That's Google's prerogative, but longtime Fitbit users also have the right to be unhappy about it.
Topics Fitbit Google
NYT Connections Sports Edition hints and answers for May 19: Tips to solve Connections #238
Trump supporters want just the facts from their news media
Madeleine Albright to millennial voters: Where were you?
This bacteria is getting harder for kids to fight
NYT Strands hints, answers for April 23
Leonardo DiCaprio visited a Scottish cafe and nobody could cope
Mike Pence gets quite the icy welcome at 'Hamilton'
There's already a plan to fight Trump's Muslim registry, and it's brilliant
Wordle today: The answer and hints for April 14, 2025
United's new tickets ban use of overhead bins
Apple is actively looking at AI search for Safari
I tried to drink as much coffee as Lorelai Gilmore
Direct your Harambe anger at the zoo's gorilla barrier
'Hamilton Mixtape' releases killer new tunes with a cameo from Lin
Parental Controls: How to Lock Down Your Kids' iOS Devices
'Overwatch' is more than 40% off in online retailer sales
This cheap, folding helmet is exactly what bike
Snapchat Spectacles are off to a great start avoiding Google Glass' stigma
'The Last of Us' Season 2, episode 3's opening credits has a heartbreaking change
There's already a plan to fight Trump's Muslim registry, and it's brilliant
Alasdair Gray, the Man and the Work by Rodge GlassGoing Blind at the Border by Marcelo Hernandez CastilloFirst Snow by Jill TalbotCole Porter’s College Days by Brian CullmanRedux: Two Eyes That Are the Sunset of Two Knees by The Paris ReviewThe Controversial Origin of Asian American Studies by Tara FickleI've never had a boyfriend at Christmas and I couldn't be happierThe Collages of Max Ernst by The Paris ReviewCooking with Hilda Hilst by Valerie StiversSilicon Valley Hustling: An Interview with Anna Wiener by Pete TosielloRedux: Even Forests Engage in a Form of Family Planning by The Paris ReviewThe Body Is a Place: An Interview with Lidia Yuknavitch by Cornelia ChanningHow to watch Georgia State vs. USU livestream: kickoff time, streaming deals, and moreTrains by Jill TalbotBest gift card deal: Purchase an Uber or Uber Eats gift card to get a free $15 Best Buy gift cardLiterary Paper Dolls: Sula by Julia Berick and Jenny KroikStaff Picks: Gossip, Ghosts, and Growth by The Paris ReviewI've never had a boyfriend at Christmas and I couldn't be happierTrains by Jill Talbot'Aquaman and the Lost Kingdom' review: The death knell the DCEU deserves Whatsapp users in China report issues sending pictures and video, fearing censorship Lenovo wants to be a serious player in the world of AI Enormous and immersive 8K dome screen is a great alternative to VR 'Porgs' are now the most adorable creatures in the Star Wars universe China won't let Justin Bieber perform there because he's been a bad boy Barb got her very own shrine at the 'Stranger Things' Comic Our first look at Donald Glover as Lando Calrissian is a major tease The ban on laptops on flights from the Middle East is finally over New findings reveal humans have been in Australia earlier than we thought The internet is having none of this ice cream Esports moving to TV means more video games have to reckon with themselves What do single people hate the most in their state? This dating app has the answers. 'Game of Thrones' is still the most pirated show, but there's a twist this year 'Stargate' returns with new digital series based on the early life of Catherine Langford 'Despacito' deemed too saucy for Malaysian radio Linkin Park's Mike Shinoda tweets about Chester Bennington's death Snapchat no longer knows what the hell it is anymore 'Words With Friends' might get a TV show. But...why? Einstein would send Professor Einstein robot into a Black Hole What you need to know about Bitcoin, Ethereum, and smart contracts
2.8233s , 8201.0078125 kb
Copyright © 2025 Powered by 【Germany Archives】,Creation Information Network