013 ArchivesFrench cheese lovers of Twitter are having a little fun at the expense of Whole Foods after photos popped up online showing what appears to be a crime against the world's best cheese.
Labeled "Cheeses From France," the displays -- allegedly seen in Detroit and Washington D.C. stores -- features a stylized map of the country that incorrectly pinpoints the origins of cheeses famously named for the places they're produced.Oh la la!
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For example: Though Camembert is produced in Camembert, Normandy in northern France, the map pinpoints its origins far south. And though Beaufort Alpage hails from the French Alps, it's pinpointed in the south-west.
You see, French cheeses get their names from the places in which they are produced. In fact, there is a legal designation called the Appellation d'Origine Contrôlée (or AOC for short) that protects cheeses made in certain regions. The cheese publication Culture explains it thusly:
By the AOC rules, if cheesemakers in northern France want to make Roquefort, they have to move to Roquefort country; otherwise, they must give their blue cheese another name.
Basically, AOC-approved Camembert legally can't come from southeast France, as the maps suggests.
Thankfully, the supermarket chain has since realized its error and is working to remedy the situation.
A spokesperson from Whole Foods tells Mashable: "Our stores are currently featuring wines and cheeses from France, and several locations mistakenly received an incorrect version of this map. We’re removing it from stores and correcting it."
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