【Watch Young Wife Bai Jie】

We've all been there: You hear an ad while streaming music on Watch Young Wife Bai JieSpotify or Pandora and it's just too much effort to look up the product later.

Well, both music streaming services are looking into ways to change that with interactive voice ads.

SEE ALSO: Spotify now has 100 million paid subscribers worldwide

Spotify announced on Thursday that it would do limited tests of voice-activated ads in the United States. Right now it's just advertising its own products, like original podcasts and branded playlists. The ads give users a moment to say "Play now" if they want to hear what is being advertised. If not, the ad will keep going like usual.

The company initially hinted at the move in an earnings call this week, according to TechCrunch. So far it's just happening with a limited amount of free users in the U.S., and they can opt out in the app's settings menu.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

This is just a month after Pandora announced it would try its own voice-activated ads — these would allow users to get more information about an advertised product — sometime in 2019.

This is what it might look like when you talk to one of Spotify or Pandora's new ads. Credit: Getty Images/Westend61

While this idea may seem a bit dystopian, it was probably inevitable after people started letting voice-controlled virtual assistants into their homes. There have been recent concerns about Google Assistant's relationship with companies that advertise on Google, for example.

Advertisers might like it because it gives them firmer metrics to work with, including how many people actually interacted with their ads.

Of course, both Spotify and Pandora offer paid subscriptions that remove ads entirely, so this is easy to avoid if you're able to pony up the cash. Spotify just announced it has 100 million paid subscribers worldwide, so plenty of people will never get the chance to talk to ads.

---

Featured Video For You

---

Free music streaming is coming to Google and Amazon

---

Topics Advertising

• Shopping
• Social Good
• Life
• Deals
• Science
• Tech
• Digital Culture
• Games

• Going Deeper Underground
• It Probably Feels Pretty Good to Be a Bee
• Hulu and Disney+ are merging into one app
• The Art of Deodorant Design
• Regarding the Pain of Others
• Ticketmaster cancels Taylor Swift's Eras Tour public ticket sale
• 'Scavengers Reign's alien ecosystems: Everything you need to know
• Surface Noise: What We’ve Lost in the Transition to Digital
• Retirement, Brought to You by Prisons, Inc.
• When Paula Wolfert Worked for The Paris Review

• 5 active duty transgender service members are suing Donald Trump over military ban
• J.K. Rowling rips into Donald Trump and Fox News with 2 brutally effective tweets
• 15 anthems of self
• Dad's genius Zoom Halloween costume for his daughter is scary good
• We've got the sweet little notes Gen. Kelly tucks into Trump's lunchbox every day
• Facebook donated to members of Congress who refused to condemn QAnon
• Google fires engineer behind sexist 'manifesto,' alt
• Why GMC's new electric Hummer is a bigger deal than Tesla's Cybertruck
• Tesla's Full Self Driving mode is about to get more expensive, again
• Americans asked Google a bunch of unintentionally funny election questions this week

• NYT Connections hints and answers for May 24: Tips to solve 'Connections' #713.
• Taylor Swift fans are organizing against Ticketmaster after Eras Tour fiasco
• Pizza Complex Las Vegas: At the International Pizza Expo
• A Hypochondriac’s Guide to Rare Diseases
• You’re a Monster, Mr. Trump
• I tried out Facebook's ad
• How to get a free red cup from Starbucks without crossing the picket line
• NYT's The Mini crossword answers for November 9
• Emboldened Fight for Health Care as a Right
• Black Friday gaming laptop deals 2023: Acer, MSI, more

• The Arendt Center’s Dark Thinking
• Instagram Has Killed the Allure of the Volkswagen Van
• The search for Michael Scott’s Hawaiian shirt from 'The Office'
• Elias Sime’s Art Repurposes Electronic Waste from Abbis Ababa
• Can Liberals Give Peace a Chance?
• Anelise Chen: Delighting in the Mollusks of Art History
• Reimagining Elena Ferrante’s “My Brilliant Friend” As a Building
• Getting Out Alive: Rethinking the End of “Goodbye, Columbus”
• American Mirage
• Taylor Swift addresses Eras Tour Ticketmaster fiasco on her Instagram story