Shortly after announcing the official launch date for its first augmented reality headset,Inglorious Bitches (2011) the Vision Pro, Apple released its first ad for the device.
The Vision Pro is coming slightly earlier than anticipated, on Feb. 2, with pre-orders opening on Jan. 19. We already know quite a bit about the device, which was originally announced in June 2023 — it's a whole new product category for Apple, with an accompanying, new platform, Vision OS, and an entirely different way to interact with apps, games, and video.
So how's Apple selling it to us? Mostly by not even mentioning it at all.
The ad for the Vision Pro, titled "Get Ready," merely shows inserts from famous movies and TV shows, with characters such as Luke Skywalker, Snoopy, Geordi La Forge, and Iron Man, putting on some sort of head-worn device, be it a helmet, motorcycle goggles, or a visor. The ad ends with a woman putting on the Vision Pro and seeing the device's user interface.
In many ways, the ad is similar to Apple's first ad for the iPhone, titled "Hello," which consists of a montage of movie clips with various famous actors merely saying "hello" into a phone.
The idea, we reckon, is to convey the idea that the Vision Pro is merely a gateway into a new universe of content. It's simple and effective, and it underlines the importance of Vision Pro for Apple: It's the company's first entirely new product category since the Apple Watch, which launched in 2015.
Topics Apple
NYT mini crossword answers for April 24, 2025
'Bugsnax' review: Chaotic fun with a confusing center
Google says it 'may' delete your files if you don't log in enough
Yes, Chrissy Teigen tried ballet. No, she doesn't need your concern for her ankles
Today's Hurdle hints and answers for April 29, 2025
America's traffic sucked today because of that total solar eclipse thing
Dating app usage is changing for the better as the pandemic rages on
Airbnb offers free housing to those affected by Barcelona attacks
Analyzing Graphics Card Pricing: May 2018
Instagram redesigns home screen to showcase Reels, Shopping
'Thunderbolts*' mid
UK politicians hold a tearful vigil for a clock because they clearly have nothing better to do
Up to 30% off select furniture at Cost Plus World Market
Microsoft is tired of Russian hackers' COVID
CPU Price Watch: 9900K Incoming, Ryzen Cuts
Please enjoy all these hedgehogs being washed with toothbrushes
The cost of protecting Trump is turning the Secret Service pro bono
The new MacBooks don't have HD webcams, so we found a few for you
Your 'wrong person' texts may be linked to Myanmar warlord
Got a PlayStation 5? Here are the first settings you need to tweak.
This woman's outraged response to the general election has gone gloriously viralAmazon is closing in on Flipkart in India, one metric at a timeWest Virginia dumps controversial voting app before primaryInvestigation reveals driver in fatal Tesla crash playing phone gameThis woman's outraged response to the general election has gone gloriously viralPeople with disabilities can travel easier with Wheel the WorldTikTok star Loren Gray delivers a gorgeous eye roll in Taylor Swift's 'The Man'April the giraffe slides into YouTube traffic historyPrince Harry opens upAll the best signs from Tax Day protests against President Trump8 clarifications Sean Spicer would like to make from his Easter children's book readingJoanna Gaines is the Kim Kardashian of HGTVAll the best signs from Tax Day protests against President TrumpTikTok star Loren Gray delivers a gorgeous eye roll in Taylor Swift's 'The Man'Facebook now lets you create 3D photos without a portrait mode camera8 clarifications Sean Spicer would like to make from his Easter children's book readingThis tentacle bot is like your tiny, personal CthulhuLittle kid dancing at Coachella steals the showWhat big tech wants with your medical dataWhat big tech wants with your medical data Google may add smart replies to Facebook Messenger, Skype, WhatsApp Meet the cast of 'Black Panther' actors Apple finally has a plan to fix buggy iOS updates, report says 11 times Alyssa from 'The End of the F***ing World' was the ultimate DGAF badass This person's genius idea for decorating the stairs will delight all you cartophiles out there Relive the glory days of the Pogo Bal with our new show 'The Toy Shop' Valentine's Day movies: 10 to watch to start a fight 5 powerful stories by girls whose lives were forever changed by child marriage 'Black Mirror' made the Season 4 dating app in time for Valentine's Day Arizona considers allowing tax payments in Bitcoin 7 women in science who will inspire you to get serious about STEM Huawei and ZTE need to prove their phones aren't spying on Americans Aly Raisman's 'Sports Illustrated' shoot is all about empowering women Twitter drops the transparency ball on Russian bot abuse 'Avengers: Infinity War' toy may contain hints about Thor's hammer prospects Man's gloriously dumb video of a salt shaker has the most hardcore dad joke ending MashReads Podcast: Dave Eggers and the Monk of Mokha discuss their thrilling new book Dangerous similarities between Russian bots and regular Twitter trolls This guy thought he'd bought Red Hot Chili Peppers tickets and got a big surprise The Apple HomePod is leaving rings on people's tables
2.4099s , 10109.453125 kb
Copyright © 2025 Powered by 【Inglorious Bitches (2011)】,Creation Information Network