Xiaomi took India by storm when it entered the country with its low-cost and Watch Actresses' Survival Skills Onlinedurable smartphones in 2014. In the two years since, it has become one of the largest online smartphone sellers in India. But as it looks at expanding its presence in the country, the Chinese company is increasingly eyeing the good ol’ brick and mortar stores.
SEE ALSO: 5 things you need to know about the world's fastest growing smartphone marketOver the weekend, Xiaomi launched a new smartphone called the Redmi 3S+ for the Indian market. Priced at Rs 9,499 ($148), the mid-range Redmi 3S+ is company's first smartphone to be sold exclusively through offline retailers and distributors in India. The phone is available to purchase from more than 7,500 retailers including Poorvika, Sangeetha, BIG C, and LOT mobiles, Xiaomi said.
The move marks a big deviation for the company, which has until recently relied exclusively on online stores for selling its phones in India. But if the company wants to expand its presence in the country, it cannot overlook the offline market. Seven out of 10 phones sold in India are bought at offline retail stores, Tarun Pathak, Senior Analyst at Counterpoint Research told Mashable India.
Xiaomi’s growing focus on offline retailers is also its retaliation against other Chinese players like Huawei and Oppo who use a mix of offline and online channels for selling their smartphones in India. Lenovo, which fights with Xiaomi for the top position among online sellers in the country, also has a deep offline presence in India, for instance.
India has always been a big market for Xiaomi, but it has become especially important with the company struggling to keep up pace in its home market. The company’s phones haven't been selling as fast in China as they used to once. During the period between April and June this year, for instance, Xiaomi sold 38 percent fewersmartphones in China than it did during the same period last year. So naturally, as the company faces new competition in its home market, it is looking at India and other nations where it operates for further growth.
Seven out of 10 smartphones are sold through offline retailers in India.
Its focus to boost its offline efforts also illustrates company’s attempt to fight for the seventy percent of the market that it previously didn’t even cater to. “They need to scale up. For the past few quarters they have been stuck at a million per quarter sales,” Pathak added. “A mix of offline vs online as a channel strategy should be beneficial for Xiaomi. It needs to invest in cities and other areas such as UP, North east, Maharashtra and Madhya Pradesh, where smartphone penetration is picking up.”
Xiaomi realizes that and it has been steadily stitching together the pieces to sell phones in India through offline chains. Over the past year, the company has tied-up with Redington, Innocomm and Just Buy Live offline big chain retailers among others. The company’s recent phones including the Redmi Note 3, Mi 5, and Redmi 3S are available in the offline market through these chains.
Moving forward, the company tells Mashable Indiait will make all its future phones available in the offline market as well. The company reaffirmed that it aims for a 70 to 30 ratio for sales through online and offline retailers respectively. "Currently, 90 per cent of our sales in India are online and the remaining is offline. In steady state, in China, it is a 70-30 (online-offline) split," Manu Kumar Jain, head of Xiaomi India had said last year.
Topics Xiaomi
Today's Hurdle hints and answers for April 23, 2025
The Poor Under Attack
Missing Perspectives
Momentive’s Hundred Days
NYT Connections hints and answers for May 1: Tips to solve 'Connections' #690.
News From Nowhere Episode 11
The Whimper of Democracy
A Rich Fable
Best Garmin deal: Save over $100 on Garmin Forerunner 955
Lives Are on the Line
Pokemon Go players are actually training a giant AI model'Alien: Romulus' has a great Easter egg: The drinking birdNYT Connections Sports Edition hints and answers for November 21: Tips to solve Connections #59Wordle today: The answer and hints for November 20Microsoft and HarperCollins strike licensing deal to train AI models on nonfiction booksNYT Connections hints and answers for November 20: Tips to solve 'Connections' #528.Amazon's new Echo Show has a massive, 21Best Black Friday smart speaker deal: Save over 50% on Amazon Echo DotEarly Black Friday gaming deals: Consoles, accessories, moreThreads tweaks algorithm to show accounts you actually followWordle today: The answer and hints for November 22Players Championship Finals 2024 livestream: Watch live darts for freeSteelers vs. Browns 2024 livestream: How to watch Thursday Night Football for freePlayers Championship Finals 2024 livestream: Watch live darts for freeBest Black Friday smart speaker deal: Save over 50% on Amazon Echo DotBest Black Friday smart speaker deal: Save over 50% on Amazon Echo DotPokemon Go players are actually training a giant AI modelMicrosoft displays fullThe best noiseWordle today: The answer and hints for November 21 The Webb telescope just looked inside our galaxy's core. It's wild. NASA aims to land on the moon in 2 years. Why that won't happen. BET Awards 2024: 5 wild moments that had the internet talking How hot is the sun? It's a tricky question, even for scientists. The moon: Fascinating facts you didn't know NYT's The Mini crossword answers for June 30 UnionPay International partners with WeChat Pay to enable cross 'House of the Dragon' Season 2, episode 3 had the funniest scene so far Japanese spacecraft reaches moon's orbit, beams back images The best space images of 2023: You've got to see them. Meituan expands quick commerce operations to Saudi Arabia with Xiaoxiang Supermarket · TechNode The biggest asteroids to ever hit Earth were terrifying Sabalenka vs. Bektas 2024 livestream: Watch Wimbledon for free Chinese startup Sharge unveils first mass NASA's Voyager 1 probe stopped communicating. There's no quick fix. NASA will land daring spacecraft on a world 800 million miles away Chappell Roan should be in 'Interview with the Vampire' Season 3 'House of the Dragon' Season 2, episode 3 has a huge Daenerys connection Wordle today: The answer and hints for July 1 NASA reveals hundreds of city
2.0069s , 8225.046875 kb
Copyright © 2025 Powered by 【Watch Actresses' Survival Skills Online】,Creation Information Network
