Brooke Ashley Hall has 1.3 million followers on Watch Project X OnlineInstagram, 14.9 million followers on TikTok, and 232,000 subscribers on YouTube, which might make you think she has a full production team at her disposal, but not quite. Her husband Marco Hall helps produce her work, and her son said he works as part of her "ideation team."
"We've gotta keep Gen A out here," Hall joked at VidCon 2025.
We sat down with the beauty and lifestyle creator at Meta Night Out to chat about everything she needs to get her work done. Spoiler alert: She says the most important item she brings is "the personality." She edits on Final Cut Pro on her computer, and uses Photoshop to edit her photos, but when it comes to hardware, here are the three items she uses most.
Hall and her husband say she shoots everything on her iPhone and a DJI drone.
"Depending on which content, if you're thinking about, like, the aesthetic videos, I use my iPhone, believe it or not. And a drone," Hall said.
"I do use a Sony ZV-1 (camera for content creators and vloggers) for vlogging, but not for more aesthetic videos." She adds that she shot on her iPhone a video of her walking down stairs in a robe — the video garnered 19.6 million views.
As Mashable has previously reported, "TikTok creator Alix Earle first recommended this simple clip-on camera light in a 2022 video, and it's been an Amazon bestseller ever since." Hall is a fan of it, too.
"We've had it forever, but it's the one that clips on the front of your phone," Hall said, adding that she keeps one in her pocket. "It's great that [Alix Earle] made it so popular."
Mashable was live at the Anaheim Convention Center this week, covering VidCon 2025. Check out our coverage of your favorite creators, the latest trends, and how creators are growing their followings, their influence, and making a living online at Mashable.com.
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