LOS ANGELES -- Welcome to new media,Life Insurance (2022) Hindi Web Series Taylor Swift -- it's been waiting for you.
AT&T announced Monday it is partnering with the Grammy-award winning artist for a new streaming video experienced called Taylor Swift NOW.
The streaming video catalog will "showcase unique videos, concert performances, behind-the-scenes footage and more from the Taylor Swift archives," the telecommunications giant said in its release.
.@TaylorSwift13 fans have a new destination for unique and never seen videos, #TaylorSwiftNOW – coming soon, only on AT&T. pic.twitter.com/mRqMtCGXD4
— AT&T (@ATT) November 28, 2016
AT&T customers will be able to get Taylor Swift NOW across all of AT&T's video platforms later this year including DIRECTV, DIRECTV NOW and U-verse.
A sneak peek of the channel will be available to fans in the coming weeks.
“Taylor Swift NOW is one of many exciting initiatives we have in store for Taylor’s fans and our customers as part of our exclusive multi-year deal,” John Stankey, CEO of AT&T entertainment group, said in a statement. “We’re looking forward to working with Taylor as we develop exclusive original content that inspires her and her fans. We can’t wait to get Taylor Swift NOW into the hands of fans to stream everywhere.”
SEE ALSO: Well, even Taylor Swift has done the mannequin challenge nowAfter its launch, Taylor Swift NOW will also include regular updates with new videos and chapters for special events.
Financial terms of the deal were not disclosed.
Swift is no stranger to streaming. She and and Apple once butted heads over the tech company's music streaming service. But not long after -- after they made amends -- Apple debuted an exclusive concert film from Swift's 1999 tour. She also stars in several Apple Music ads now.
The best. @taylorswift13 has a new Apple ad. https://t.co/FkPMffqzcV pic.twitter.com/tOS8kUroZD
— Ally Brettnacher (@allytbrett) April 1, 2016
AT&T also unveiled 3 video streaming services – DIRECTV NOW, FreeVIEW and Fullscreen.
Actress Reese Witherspoon, who recently partnered up with Otter Media for her own women-geared platform, will also work with the telecommunications company.
Her entertainment platform, Hello Sunshine, will launch an ad-supported video on demand (VOD) channel in 2017 that will only be available for customers of DIRECTV and DIRECTV NOW.
Topics Music
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